Case study

Waeco Mobile Solutions (Multinational Corporate)

A bespoke ecommerce and servicing website for Waeco UK, part of the multinational mobile-living brand, built on a customised version of our Atlas CMS.

Services provided: Website design, Bespoke ecommerce, Responsive design, CMS integration (Atlas CMS), UX/UI design
Sectors: International and Large Corporate , Ecommerce
Built: 2005

The Challenge

Waeco was a leading multinational brand in equipment for the leisure and mobile-living market, making mobile fridges, solar panels and other products for life on the move. In 2007 the company was acquired by Dometic, the Swedish mobile-living group, and its range was later sold under the Dometic name.

Two years earlier, in 2005, Waeco UK came to us for a new website for its United Kingdom branch. The aim was a modern, professional ecommerce platform that would promote the product range and also provide after-sales support for UK customers.

Our Approach

We built the site on a customised version of our Atlas CMS, tailored to the business, so that the in-house team could run the shop themselves: updating product listings, handling orders and tracking stock through a single web-based interface.

The online store sold hundreds of products and spare parts for the companies range and sold to the United Kingdom and also overseas.

The most distinctive part of the project was the servicing system, which we developed from the ground up to let customers request servicing or repairs directly through the website. It supported:

product serial numbers
warranty checks
service bookings

The Results

The new website gave Waeco UK a stronger digital presence and a single platform for sales and support. The servicing system streamlined the support process for customers and reduced administration for the UK team, and the CMS left the stock, product and order data in the company’s own hands.

The website also lead to the creation of a second custom servicing website which ran alongside the ecommerce store for several years.

Long-Term Impact

After the Dometic acquisition, the Waeco UK website was eventually migrated into the parent company’s global web platform, bringing its functionality and branding into line with the new ownership. The project shows what a bespoke ecommerce and servicing system can do for a large business that needs control over stock, service and support.

If you need an ecommerce platform with advanced functionality, see our ecommerce websites or get in touch.