Case study
JAC Business Services
A website for JAC Business Services, a Poole-based virtual PA service, designed to look professional, explain the service clearly and be easy for the business to update.
- Services provided
- Website design, CMS integration (Atlas CMS), UX/UI design
- Sector
- Private and Public Sector
- Built
- 2004
The Challenge
JAC Business Services is a Poole-based business providing professional virtual PA services. It works from its own premises while appearing to its clients as part of their team, taking on the day-to-day office tasks so that business owners can concentrate on growing their business.
With no shop front, the website is where a new client first judges the business. It had to look professional, explain clearly what a virtual PA can do, and give prospective clients the confidence to get in touch. It also needed to be easy to update, so the business could keep its clients informed about its services.
Our Approach
We worked closely with JAC Business Services to design a website whose layout, colour scheme and overall style fit its brand and come across as professional and clear. It is built on Atlas CMS, so the business can manage its own content without technical help. The site is organised around the questions a prospective client asks:
- Who and Why: who the business is and why a virtual PA is worth having
- Services: the tasks JAC Business Services can take off a client’s hands
- Referees: a page of references, to build trust
- Contact: telephone, email and postal details that are easy to find
The Results
The result is a clean, easy-to-navigate website that presents JAC Business Services professionally and puts its contact details where clients can find them. Because it runs on Atlas CMS, the business can keep its services and news up to date itself, and add pages as the business grows.
Long-Term Impact
The JAC Business Services website is still online today and continues to act as the business’s shop window. The simple structure and the ease of editing mean it can adapt as the business adds new services, without the cost of a rebuild.
If your business sells a service rather than a product, get in touch and we can help you explain it clearly online.
Visit the JAC Business Services website (opens in a new tab)
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