Case study
Andy Farrer Photography
An ecommerce website for award-winning Swanage landscape photographer Andy Farrer, bringing his prints, workshops and printing services together in one place.
- Services provided
- Website redesign, Bespoke ecommerce, Responsive design, CMS integration (Atlas CMS), UX/UI design
- Sectors
- Art and Photographic , Ecommerce
- Built
- 2012
The Challenge
Andy Farrer is an award-winning landscape photographer, tutor and fine art printer based in Swanage, with three decades of experience behind the camera. His work is best known for the Dorset coast and the Jurassic Coast, but his business is more than a gallery: he sells prints, teaches photography both in the United Kingdom and overseas and offers professional printing services from his workshop and office in Corfe Castle.
His website had to do justice to the photographs first of all, then make each of those strands of the business easy to understand, and let customers buy or enquire without friction.
Our Approach
We redesigned the site around a clean, minimal layout that lets the photographs take centre stage, and built a bespoke ecommerce system on our Atlas CMS so that Andy can manage the shop and the rest of the site himself. The main parts of the site are:
- Prints: browse all prints, prints of Dorset, and limited-edition fine art prints
- Photography workshops and tuition: personal tuition, group workshops and mentoring
- Printing services: fine art printing, canvas printing and art scanning, each with its own order form
- A blog, an about page, commercial and published work, and an environmental pledge
- Customer accounts and orders, a newsletter sign-up and an enquiry form
The layout is responsive, so the photographs look as good on a tablet or phone as they do on a desktop screen.
The Results
Andy now has a single website that presents his photography and sells it. Visitors can move from a photograph they like to a print, a workshop or a commission without leaving the site, and customers can create an account and follow their orders. Because the shop and the pages are managed through Atlas CMS, Andy can add new prints, workshops and posts himself.
Long-Term Impact
The site brings together a shop, workshops, tuition, mentoring and a print studio, all managed in the same system. It is a good example of how a bespoke ecommerce website can support a creative business that sells more than one thing.
The website has undergone several revisions since its initial launch to add new features and functionality.
If you sell prints, courses or creative services online, get in touch and tell us what you need.
Visit the Andy Farrer Photography website (opens in a new tab)
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