E-commerce Website Design and Development in Dorset
Boost your online sales with a bespoke online shop from a Dorset web design company. We create customised, user-friendly and SEO-optimised ecommerce websites that drive traffic and increase conversions.

Tailored E-Commerce Solutions for Dorset Businesses
In today's world, a strong online presence is essential for success. Based in Swanage since 1998, Apexweb focuses on making dynamic, easy-to-use ecommerce websites that help businesses stand out online. Our team of experienced developers and designers works hard to build custom online shops that look good and work smoothly, making online shopping easy and enjoyable for your customers.
Our ecommerce development services are designed to meet the unique needs of each business. Whether you are a start-up looking to launch your first online store, a shop in Swanage, Wareham or Poole wanting to sell beyond the high street, or an established retailer seeking to expand your online presence, we have the expertise to turn your vision into reality.
Customisable Online Stores
We build online stores that reflect the unique identity of your brand. From layout to features, every aspect of your website will be tailored to your specific business requirements.
Responsive Design
In a world where mobile shopping is on the rise, having a responsive ecommerce website is crucial. We ensure that your online store provides a seamless shopping experience across all devices, be it a desktop, tablet or smartphone.
Secure Payment Integration
Security is paramount in online transactions. Our websites come with secure payment gateways, ensuring safe and hassle-free transactions for your customers.
SEO and User-Friendly Interface
We optimise your website not just for search engines, but also for users. A user-friendly interface, combined with SEO best practices, ensures higher visibility and an enjoyable shopping experience.
Scalability
As your business grows, so should your website. Our ecommerce platforms are designed for scalability, allowing you to add more products, features and functionality as your business evolves.
Dedicated Support
We believe in building long-term relationships with our clients. We provide ongoing support and maintenance from our Swanage office, ensuring your ecommerce site remains up to date and runs smoothly. Clients in Purbeck and across Dorset are welcome to meet us in person.
Atlas eCommerce
Atlas eCommerce is Apexweb's easy-to-use ecommerce system, developed in-house in Dorset, enabling companies of all sizes to sell their products and services online.
Our versatile and robust ecommerce platform is suitable for anyone wishing to sell their products via the internet. From a single item to tens of thousands of products, Atlas eCommerce can display and sell your products and allow your customers to order in confidence from your business, with ready-to-use online shops starting from £1,500 + VAT.
No matter how large or small your needs, we can develop a solution that is right for you.
Take control of your stock with the easy-to-use inventory management module and simple product information management, and enhance your customers' experience with online order tracking on your ecommerce website.
Our checkout process integrates with the payment systems of many third-party payment providers, allowing you to accept credit cards and other forms of online payment.*
We can advise you on the various payment services that are available to take online payments, and help you with any paperwork and the setup of your online merchant account.
*Third-party payment systems may incur monthly or other charges for their services.
View our feature comparison table to see how our ecommerce system compares with other enterprise and subscription-based ecommerce platforms.
Customer Features
Persistent Shopping Cart / Basket
A persistent shopping basket allows your customers to start shopping, keep the items in their basket and return at a later date to complete their order. Your customers are not required to sign in or register to keep their basket items.
Item Wish List
Products can be added to a custom wish list, which is saved for 30 days, allowing your customers to maintain a list of items and return to them at a later date to add to their order.
Private Sales
Use the private online admin shop to add custom orders to your website with the creation of manual items, or offer custom discounts to your customers.
Customer Account Management
Customers have access to and control over their personal account information via the "My Account" area on your website. Here they can view their current and previous orders, return items, add product reviews and update their address and contact information.
Checkout Options
Customers can choose from a variety of payment options when placing their order, including PayPal, Stripe, Apple Pay, Google Pay and other leading card payment providers, as well as cheque or account payment.
Call Centre Functionality
The Current and Uncompleted Baskets module allows administrators to update or add custom items to a customer's basket in real time, during or after the shopping process. You can change product prices and configurations for items in your customer's basket, and add extra or custom items before the customer completes their order via your chosen payment service provider.
Please contact us for further information or a no-obligation quote.
There are several ways to sell online. Here is how a bespoke Atlas eCommerce shop from Apexweb compares with the most common alternatives.
| Atlas eCommerce by Apexweb | Subscription shop builders | Online marketplaces | |
|---|---|---|---|
| Cost | One-off build from £1,500 + VAT, then annual hosting | Monthly subscription, often with paid add-ons | Listing fees and commission on each sale |
| Design | Designed around your brand | Based on a shared template | Marketplace's own layout |
| Products | Unlimited | Often limited by plan | Unlimited, alongside competitors' listings |
| Your customers | Your own customer accounts and mailing list | Yours, held on the provider's platform | Largely belong to the marketplace |
| Support | Direct from our team in Swanage, Dorset | Online help desk | Online help desk |
| Changes and new features | Built to order as your business grows | Limited to available apps and plans | Not available |
Many of our clients sell through their own Atlas eCommerce shop alongside a marketplace presence, and we are happy to advise on what will work best for your business.
Atlas eCommerce Features
Every Atlas eCommerce shop includes the following as standard.
Selling online
- Unlimited products and categories
- Persistent shopping basket and wish lists
- Gift vouchers, discounts and promotions
- Downloadable products with e-delivery
- Buyer product reviews
- Multi-currency, multi-language and multi-store support
Managing orders
- Orders management with tablet-optimised pick lists
- Returns (RMA) generation
- Private sales and call centre functionality
- A range of shipping and payment options
- Analytics and reporting
Managing your website
- Mobile-optimised content management system
- Staging and rollback of content
- News, events diary and press release modules
- File manager with automatic image resizing
- Built-in search engine optimisation tools
Marketing and social media
- Blog module
- Mailing list subscribers
- Product email campaign generation
- Social media sharing for products and events
Get Started
Ready to take your business to the next level with a professional ecommerce website? Contact Apexweb today to discuss your project. Whether you are based in Swanage, elsewhere in Dorset or further afield, our team is excited to help you unlock the potential of your online store. View our ecommerce checklist to see the information we need to build your new online shop.